CREATIVE: DAVID BYRNE & BRIAN ENO – EVERYTHING THAT HAPPENS SITE
In 2008, David Byrne & Brian Eno released the second album of their collaboration: Everything That Happens Will Happen Will Happen Today. Their previous release, My Life in the Bush of Ghosts, was released many years prior. Byrne and Eno faced a greatly changed music marketplace where the economics didn’t strongly favor using traditional release channels.
Byrne & Eno turned to Topspin Media to aid with the marketing toolset, demand generation, and e-commerce/physical fulfillment needs. This site was the final iteration in a long build-up to release. This site was based on designs from Sagmeister, Inc., which needed to be modified to deal with browser capabilities and readability on the screen.
This site was fully integrated with early versions of Topspin’s toolset and set an early standard for best practices – passive SEO optimization in the build; ease of update and pricing/layout of the offer page.